If your business is in need of a facelift, one of the brightest ideas to revamp the facade is using exterior lighting. The addition of tasteful architectural outdoor lighting fixtures can create an alluring ambiance and accent the exquisite features of your building’s facade or outdoor patio. Exterior lighting for businesses can be overlooked, but when done correctly, this feature often adds that missing, intangible magic to your property.
While professional commercial lighting designers can help you choose the precise fixtures, placement, and wattage, here are a few things to consider when planning to install exterior architectural lighting:
- Energy Costs
First thing first, the long-term cost of running outdoor lights at night can be quite steep. That’s why you should likely choose LEDs, which when compared to halogen lights, use only 15% of the energy. At the same time, LEDs output up to 85% more light. That means they last longer, burn brighter, and use less energy. Plus, they are also available in many colors.
- Colors, Yes or No?
This really is all down to personal preference. Keep in mind what services you provide and keep the colors compatible with your brand image. Anything from off-white to color shifting strobes is possible. Remember, just because something is possible, it doesn’t mean you should do it.
The way your lights shine on the exterior will determine the shape and size of shadows, what aspects of the building are being highlighted, and how intensely defined the light will be. If you are investing in commercial lighting for security purposes, this is an especially important factor.
While in Las Vegas someone might want bright brazen blinking lights blasting potential customers in the face to get their attention, you might want to go for a dimmer, more refined look for a legal building in New York. Again, exterior lighting for businesses is all about matching the lights to the company.
When sprucing up the outside of your building with a splash of light, remember to account for energy costs and have a thorough understanding of what image you want to portray. Possibly the most important part of any lighting project, no matter the scale, is getting the desired outcome just right. This is why you should talk to a lighting designer to get a better understanding of how to accomplish your ideas. With their help, you will be on your way to a more beautiful building.