Whether you are building a new retail location or you are renovating an existing storefront, there are a number of important issues to consider. Unfortunately, one of the most important considerations can very easily get lost in all the shuffling.
Commercial lighting design is one of the most important factors of any retail space. It instantly sets the ambiance for your store and informs shoppers what they might expect. And it can have a tremendous effect on your bottom line.
This guide is designed to walk you through the most important decisions you will need to make when planning your commercial lighting design.
- What Light Color Is Best?
Lighting designers are coming to understand the effects of light color more and more all the time. The two main distinctions made here are warmer, or more yellow, lights and cooler, blue-tinged, lights.
Both warm and cool lights can serve a helpful purpose. Warm light is inviting and relaxing. Because it helps put people at ease, it is best used in areas where the customers will be. Cool light, on the other hand, is better for working. Any place that is specifically “employees only” should be using cool lights.
- How Do We Improve Efficiency?
For many businesses, electrical costs represent one of the most costly expenditures. With the statistics from the Department of Energy revealing that lighting makes up roughly 22% of the total energy generation in the United States — 10% of which represents exterior lighting alone — increasing the efficiency of lighting is very important for many business owners.
One of the best ways to save on the cost of lighting is to switch to LED lights. Not only do they use significantly less energy than conventional lights, but they also produce more light and can last much longer.
- What Style of Light Fixtures?
Will your space feature large, custom lighting fixtures hanging from the ceiling or discrete recessed lights? This question is possibly the most important when considering your commercial lighting design.
The best way to make this decision is to reflect on the overall aesthetic that you are aiming for and applying it to your lighting.
Lighting is important for a retail space. From the psychological to the aesthetic effects, it is important to spend the proper time planning your commercial lighting design.